This special episode with Effie Canada explores the second of three Gold-winning campaigns, breaking down the collaboration between Lifelong Crush and Kruger Products to promote Cashmere UltraLuxe.
This special episode with Effie Canada explores the first of three Gold-winning campaigns, breaking down the process behind LG2 and National Bank of Canada’s masterclass in creative effectiveness.
This episode explores the ins and outs of Sid Lee, and the ways in which it’s pushing AI and innovation to the forefront of its craft.
This episode explores Cairns Oneil’s collaboration with SickKids Foundation to roll out the hospital’s 150th birthday campaign, and how sharp media strategy enabled the work to exceed all expectations upon landing.
This episode explores Angry Butterfly’s award-winning "Next to Stok’d" campaign, which saw the agency utilise clever marketing to bypass Canadian cannabis advertising regulations.
This episode explores Broken Heart Love Affair’s iconic ‘Immortal’ ad, and what it takes to collaborate with such a culturally-significant Canadian institution.
This episode explores Shortstop’s work with photographer Aaron McKenzie Fraser, which saw the two transform a backyard shed into the cultural hub, ‘Sketch Harbour’.
This episode explores the Cossette and McDonald’s Canada campaign ‘Remix Menu’, a reimagined US promotion which was brought up north with the help of Lil Yachty.
This episode explores Intuit TurboTax’s ‘Undone’, Citizen Relations’ nine-minute horror film that addressed the stresses of the 2024 tax season in a playfully resonant way.
This episode explores Bell Canada’s ‘It’s Good To Talk’, the Leo Toronto campaign encouraging Canadians to seek voice-to-voice interactions for better mental health.
This episode explores ‘Made from Fiona’, the King Ursa and Timberland campaign that transformed the hurricane’s destructive wake into real benefit for the affected communities.
The inaugural episode explores McCann Canada’s relationship with Kids Help Phone, and how the partnership has evolved creatively, strategically and commercially over the past few years.
Our mission is simple: Amplify our country’s unprecedented industry success and show the world why Brands Need More Canada.
Episodes are being released weekly in Little Black Book (LBB) and on CanadiansCreate.com.
Read more about the series launch.
Contact Madison Papple, Head of Communications & Operations at the ICA.
