ICA Summer Camp

Calling all creators! TikTok’ers, bloggers, doodlers, entrepreneurs, Tweet’ers, artists, performers, world travelers, event organizers, jokers, day dreamers, out-side-the-box-thinkers, mathematicians, coders, relationship builders, and creative problem solvers.

Summer Camp 2022 is now closed. Congratulations to our Student Insiders for learning what agency is all about. A huge thank you to our Camp Counsellors for taking time out of their busy schedules to invest in our Future Talent.

Advertising Unlimited is for anyone who's curious about working in the advertising, marketing and communications agency industry.

Whether you're looking for an internship, a job after graduation, returning to work or changing careers, Advertising Unlimited wants you to participate.

ICA Summer Camp is a program offering regular online sessions, free of charge through Zoom, hosted by professionals currently working in agencies. They will share their experiences, their realities, and their hard-won insights into what makes a career at an agency and how to succeed.

Students and professionals from all disciplines and every demographic are welcome -- indeed, urged -- to participate. Since 2008, the ICA has run Agency Day, an annual opportunity to visit leading agencies and explore the variety of careers possible in this dynamic industry. Now we’re expanding this successful initiative to really take you behind the scenes of what an agency does, how they work and what a career in an agency might look like.

Gain Valuable Experience & Insight

Advertising Unlimited wants to inspire you to consider an agency career. There are a wide range of roles in an agency just for you. Today's agencies are responsible for tasks as diverse as Art Direction, Copywriting, UX/UI, IT, Project Management, Business Development, Client & Business Leadership, Analytics, Planning, Research, HR, Finance, Marketing, and Public Relations.

Advertising Unlimited fosters learning and connection with top agency experts, provides insight into what working in a busy Canadian agency is all about, and helps you build your networking skills.

Check out the list of ICA Summer Camp sessions below. The calendar with session details and registration links are here. Sessions start on May 30^th and are generally scheduled Monday through Thursday each week and run from 4pm to 5pm ET and 1pm to 2pm PT.

Before Attending A Session Watch This!

• What is Agency?
• Why Work In Agency?
• Getting A Career In Agency
• Inclusivity, Diversity & Equity in Advertising (IDEA)
• Is a Career in Agency For You?
• Supporting Future Agency Talent – Full Video
• This is the Job™: Created as a way to show racialized people a career path that otherwise might have remained invisible to them, with the goal of increasing diversity across the Canadian advertising industry.
• Anti-Black Racism Resources

Account Leadership Sessions

1. Account Management 101 Panel
2. The Fundamentals of Account Leadership
3. Campaign Development: The Role of an Account Lead

Strategy & Planning Sessions

1. Strategy & Planning 101 Panel
2. The Fundamentals of Strategy & Planning
3. Campaign Development: The Role of a Strategy Lead

Creative Sessions

1. Art Direction and Copywriting 101 Panel
2. The Fundamentals of Art Direction and Copywriting
3. Campaign Development: The Role of a Creative Lead

Agency Leadership Sessions

1. How I Got Here!
2. All About Independent and Network Agencies
3. The Future of Agency

Explorer Sessions

1. Beyond the “Creative Agency”
2. Inclusion, Diversity & Equity in Advertising (IDEA)
3. The Alchemy of Effective Marketing: Effie Awards Canada
4. How to Get the Most Out of Your Internship and Prioritize Your Professional Development