The ICA’s Creative Power Group, along with leading audit, tax, and consulting firm, Grant Thornton LLP, has created the Creative Power List, a transparent ranking of Canada’s agency sector based on success at leading international and national awards shows. Here is the methodology that will be used to create the 2023 based on performance in 2022.
The international awards that count:
Then the national shows:
In 2021 the following number of awards were issued by the national programs:
Therefore, a scoring multiple is applied to bring impact balance:
The weighting value being created as follows:
This delivered a scoring mechanic as follows:
| ADCC | CMA | Effie Canada | Marketing | |
|---|---|---|---|---|
| Best/Grand Effie | 35 | 87.5 | 210 | 61.25 |
| Gold | 25 | 62.5 | 150 | 43.75 |
| Silver | 15 | 37.5 | 90 | 26.25 |
| Bronze | 10 | 25 | 60 | 17.5 |
| Shortlist | 1 | 2.5 | 6 | 1.75 |
The international scoring across the selected awards remains unchanged from previous methodology:
| Cannes | Clio | D&AD | One Show | |
|---|---|---|---|---|
| Titanium and Creative Effectiveness Grand Effie / Black Pencil / White Pencil / Best in Show / Grand Effie | 1000 | 1000 | 1000 | |
| Best of Discipline | 800 | |||
| Grand Effie, including Grand Effie for Good | 700 | 350 | ||
| Titanium Lion | 600 | |||
| Gold / Yellow Pencil | 500 | 250 | 500 | 500 |
| Silver / Graphite Pencil | 300 | 150 | 300 | 300 |
| Bronze / Wood Pencil | 200 | 100 | 200 | 200 |
| Shortlist | 20 | 10 | 20 | 20 |
This scoring mechanic will now be in place for 2022, so that the industry can transparently see what is on offer for their overall ranking from each award show. The Creative Power Group will take feedback and review this scoring rubric at the end of 2022 and set out the scoring system for the 2023’s shows.
Co / Joint Entries
Sometimes entries to award shows are made as co / joint-submissions either by multiple agencies or by the same agency but multiple offices. The points allocated will be divided equally between each entrant in the creation of the Creative Power List.
The Creative Power Group welcomes feedback on this initiative and its methodology. It is created by the industry for the industry. Please email any feedback and nominations for the Creative Power Group to scott@theica.ca.
