To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.

The latest news and updates on Effie Awards Canada 2025.

The latest news and updates on Effie Awards Canada 2024 program.

Become an Effie Awards Canada Judge.

Want to improve your chances at winning? Get judges’ feedback on your previous Effies entries by requesting a custom Insight Guide.

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

Effie Judging Hub

Brands in Canada are missing out on profitable growth due to an over-reliance on short-term tactics at the expense of longer-term brand-building.

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

Effie Awards Canada 2023 is now closed for entries

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

Canada's most effective work has been discussed, debated, and dissected by a jury of over 100 of the smartest brand, agency, and academic marketers from across the country and beyond

GUT Agency & Tim Horton’s pick up the 2022 Grand Effie with Timbiebs Campaign. Tim Horton’s Takes Marketer of the Year and Rethink announced Agency of the Year

Effie Canada, which recognizes the best in marketing effectiveness, has secured the services of experienced brand marketer Ali Leung, and agency strategy leader Dustin Rideout as co-chairs for its 2022 program.

Are you prepared to make some tough decisions? Learn more about judging Effies Awards Canada.

The Canadian Creative Effectiveness Summit 2021

Juniper Park\TBWA and Canadian Women's Foundation pick up the 2021 Grand Effie.