Watch video of two presentations from Katrina Dodd at Contagious, our conference partner and host. One providing an understanding of the key trends and award-winning work at Cannes Lions, and the other addressing behaviors and attitudes relating to modern masculinity and its impact on marketing and communications.
“Cannes is where we go to find out what the big themes facing our industry are going to be, and get a sense check of what we think the next six to 12 months will deliver.”
“Research points to an unmistakable disconnect between how men see themselves and how they see themselves depicted by brands in advertising.”
