The ICA, in partnership with Bell Media, announces the newly selected jury for the 2024 IDEA Competition. Comprised of 10 female leaders from the Canadian advertising, marketing and media sector, each jury member brings a breadth of creativity, experience, and vision toward increasing diverse and inclusive representation in advertising and within the media industry.
The IDEA Competition jury will award $1 million worth of media inventory to one campaign that demonstrates a clear message of diversity and inclusion, with this year’s competition highlighting gender equity. 2024 Jury members are:
As previously announced, the IDEA competition is open to national and international brands and their agencies, who are invited to submit ground-breaking work that celebrates diversity and inclusion through advertising.
Creators of the winning entry will have access to the full range of Bell Media’s platforms - TV, radio, out-of-home and digital – to execute their $1 million campaign in 2025.
The IDEA competition builds on the broader IDEA initiative, launched in 2017 by the ICA, to promote inclusivity, diversity, and equity in advertising.
Call for entries is now closed, and judging is underway.
For further information contact Scott Knox, ICA President & CEO scott@theica.ca
