To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.
The Effie Awards recognize outstanding achievement in marketing effectiveness in Canada.
Brands need more Canada. The ICA’s manifesto identifies four pillars to boost the influence of Canada's agencies on the global stage and drive growth in the agency sector through to 2030.
Co-created by agencies, the ICA, and Grant Thornton LLP, the Creative Power List is the definitive, transparent ranking of Canada's agency sector.
Beverley Hammond steps into top board role at agency body. Devon MacDonald joins to drive positive media agenda for Canada. Key focus on "shaping the business environment for agencies to thrive.”
To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other
Advertising Unlimited is various initiatives throughout the year crafted to engage and inspire anyone that considers themselves a creative thinker and problem solver.
Self-directed and curated training to engage and up-skill every level of your agency
Qualification-Based Selection (QBS) is a procurement process that focuses on finding the most qualified provider of creative professional services, at a fair and negotiated price.
A history and current overview of the issues facing the industry today.
We bring together brands, agencies & thought leaders from Canada & around the world to showcase how to meet the demands of today’s advertisers & consumers.
The ICA’s Creative Power Group represents the best of Canada’s agency creative and planning leaders, a community created to debate issues industry issues and drive Canadian creative excellence.
An ICA Membership is a declaration that your agency is a future-thinking, collaborative partner, delivering business transformation consultancy for brands in Canada and globally.