With judging now complete, after a process that involved more than 80 judges from across the Canadian marketing and advertising community, the shortlist includes 52 entries from more than 20 agencies and brands.
Leading the way in the nominations is Ogilvy Canada with six campaigns shortlisted in 12 categories, for clients including American Express, Kimberly-Clark Canada, and Unilever, followed by Cossette Communication, with six shortlisted entries for McDonald’s and SickKids Foundation. Anomaly, john st. and Sid Lee were also shortlisted multiple times.
Effie Canada will announce the Gold, Silver and Bronze winners along with Finalists at its June 6th Gala, which is being held at the Liberty Grand Governor’s Ballroom. Tickets are on sale now.
Brent Nelsen, the Chief Strategy Officer for Leo Burnett North America, and Chair of the Effie Canada jury, said:
"Given this is the first Effie Awards in Canada, there was a strong conviction from the judges to showcase the calibre of Canadian work that works. Our community of judges certainly didn’t hold back. There was a real effort to set the bar high, and I think that’s been reflected in our short list of winners."
He added:
"The debate was intense, informed and smart around each and every one of the entries. The passion and diligence of the judges reflected the respect everyone had for the efforts put into each case."
Effie Canada was launched in 2018/19 to build on the success of The CASSIE Awards in recognizing and celebrating Canada’s most effective brands and agencies. Run by the Institute of Canadian Agencies, Effie Canada is part of the wider Effie Worldwide program of awards.
We look forward to the first Effie Canada Gala, where all the winners will be announced, it is a night not to be missed.
5:30pm to midnight
Thursday, June 6th, 2019
The Liberty Grand Governor’s Ballroom
25 British Columbia Road
Toronto, ON M6K 3C3
Attire: Black Tie or Best Black & Gold
Then book your full page advert in the Book of Winners...
| Entry | Client | Lead Agency |
|---|---|---|
| Juicy Fruit - The Real #Goat | Mars Wrigley Confectionary (Canada) | Momentum Worldwide (Canada) |
| The Canadian Dream | Chevrolet Canada | Commonwealth//McCann |
| CIBC Aventura. The Traveller's travel card | CIBC | Juniper Park\TBWA Communications |
| No Frills - #HAULERS | Loblaw Companies Ltd. | john st. |
| Duceppe Repositioning | Duceppe | Publicis Montreal |
| SickKids VS - All In | SickKids Foundation | Cossette |
| SickKids Family Tree | SickKids Foundation | Cossette |
| Big Mac x Bacon Collaboration | McDonald's Restaurants of Canada Ltd. | Cossette |
| MOTRIN - Tina's Uterus | Johnson & Johnson Inc. | OneMethod |
| The Paralympic Network | Canadian Paralympic Committee | BBDO Toronto |
| Abuse Exposed | Assaulted Women's Helpline (AWHL) | Giants & Gentlemen |
| Sapporo Premium Beer - Return the Favour | Sleeman Breweries | The&Partnership (Canada) |
| Bring Back Wildhood | Go Rving Canada | doug&partners |
| June's HIV Positive Eatery - Break Bread Smash Stigma | Casey House | Bensimon Byrne / Narrative / OneMethod |
| Oh Henry! 4:25 | The Hershey Company Canada | Anomaly |
| Huggies - No Baby Unhugged | Kimberly-Clark Canada | Ogilvy |
| Get More Summer | Sobeys Inc. | Gravity Partners Ltd. |
| Sugar-Crisp Spout | Post Foods Canada | Ogilvy |
| TESTED for Life in Canada | Canadian Tire | TAXI |
| Campbell's Chunky Soup - Behold The Souper You Campaign | Campbell Company of Canada | Campbell Company of Canada |
| Better Ingredients Brand Platform | A&W | Rethink |
| Reactine Pollen Alerts Integrated Campaign | Johnson & Johnson Inc. | UM Canada |
| Shock-Free Data | Koodo | Camp Jefferson |
| A&W Beyond Meat Burger Launch | A&W | Rethink |
| Baby Dove - Beautifully Real Moms | Unilever | Ogilvy |
| Cobalt Card Launch: You do You | American Express | Ogilvy |
| Lotto 6/49 - Integrated year 3 | Loto-Quebec | Sid Lee |
| Van Houtte, the Van who brings coffee to life. | Van Houtte | Sid Lee |
| Kleenex - Made for Doers | Kimberly-Clark Canada | Ogilvy |
| U by Kotex - It's Me, It's Not My Period | Kimberly-Clark Canada | Ogilvy |
| I Just Bought a Boat | Mercy Ships Canada | Geometry Global |
| I've Changed | Tourisme Montréal | LG2 |
| Bud Gold Campaign-Let It Shine | ABInBev | Anomaly |
| President's Choice - Why Don't We Eat Together? | Loblaw Companies Ltd. | john st. |
| Ask Tough Questions | Questrade | No Fixed Address |
