The creation of Effie Canada marks the evolution of the CASSIES Awards, which have honored marketing ROI in Canada since 1993. Merging with the global Effie Awards program, the CASSIES transform into part of an internationally recognized & celebrated competition that will put Canadian agencies & brands onto the world stage in a bigger & better way.
As part of the new partnership, the North American Effies will become Effie Canada & Effie United States, expanding the opportunities for effective marketers across the region to participate. The move allows Effie to root deeply in Canada & expand its reach to more marketers across the country. Both Effie Canada & Effie United States will simultaneously launch & kick off the 2019 call-for-entries cycle this fall.
Greater local engagement with the US & Canadian marketers will add a new dimension to the North American regional rankings in Global Effie Index & provide additional opportunities for learning via more juries, more case studies, & an expanded forum of North American marketers. Notably, the Effie Index will allow Canadian agencies & brands to rank themselves nationally, continentally & globally.
The ICA, located in Toronto, with support from the Association of Creative Communications Agencies (A2C) in Quebec, will run Effie Canada.
Scott Knox, ICA president & CEO, said:
“The ICA, in partnership with Effie Worldwide, is proud to launch Effie Canada. Becoming part of the Effie program, a globally recognized & celebrated awards competition, will put a bright spotlight on Canada’s most effective brands & agencies & their work to help promote the value of our industry.”