To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.

Brands need more Canada. The ICA’s manifesto identifies four pillars to boost the influence of Canada's agencies on the global stage and drive growth in the agency sector through to 2030.

Qualification-Based Selection (QBS) is a procurement process that focuses on finding the most qualified provider of creative professional services, at a fair and negotiated price.

Advertising Unlimited is various initiatives throughout the year crafted to engage and inspire anyone that considers themselves a creative thinker and problem solver.

Self-directed and curated training to engage and up-skill every level of your agency

A podcast series centred around conversations with agencies and marketers, showcasing best-in-class examples of Canadian work.

A history and current overview of the issues facing the industry today.

We bring together brands, agencies & thought leaders from Canada & around the world to showcase how to meet the demands of today’s advertisers & consumers.

The ICA’s Creative Power Group represents the best of Canada’s agency creative and planning leaders, a community created to debate issues industry issues and drive Canadian creative excellence.

An ICA Membership is a declaration that your agency is a future-thinking, collaborative partner, delivering business transformation consultancy for brands in Canada and globally.