ICA leads agency negotiations on new digital deal with performers

ICA leads agency negotiations on new digital deal with performers

The ICA, alongside The Association of Canadian Advertisers (ACA), enabled Canada’s advertising industry to reach a 2017 settlement with performers union ACTRA.

This resulted in the renewal of the National Commercial Agreement (NCA), which covers the engagement of performers in all television, radio & digital English commercial production in Canada.

The deal, which runs until June 30, 2020, includes provisions that eliminate performance step-up fees for commercials moving over from television to digital media, & introduces a pilot project to address low budget digital productions. It also addresses the need for extensive versions of an online production, a crucial change in today’s market.

“The new agreement recognizes & addresses the majority of challenges facing Canadian agencies, thereby ensuring member agencies remain competitive versus non-signatory agencies exploiting non-union performers,” 

said Scott Knox, President & CEO of the ICA.

ICA consultant, Winnie Alford, is on hand to give advice on all matters relating to the ACTRA & CFM agreements & implementation.  She can be contacted via email at or call the ICA on 416 886 4611.

Coverage links:

Ad industry reaches tentative deal with ACTRA

Link to:

  1. NCA Memorandum of Settlement August 2018.pdf
  2. Full National Commercial Agreement to 2020