For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized.
Refer to this page throughout the competition for the latest details on each stage of the competition, including Call for Entries, Judging, Finalist & Award Winner announcements and the Canadian Marketing Effectiveness Summit.
Webinar: Demystifying the Entry Kit: Tips & Tricks for Entering the 2024 Effie Awards
A deep dive into the 2024 Effie Awards Canada Entry Kit with tips and tricks on how to craft and enter a winning case study, and lots of time for questions and answers. This session is beneficial for anyone tasked with writing or submitting Effie Canada case entries. Duration: 90 minutes including Q&A.
Sessions will be hosted at different times throughout the entry period, so you can choose the one that works best for you:
Missed the sessions? Watch a recording here.
Judging for the 2025 Effie Awards Canada competition happens over two rounds. Round One Judging is from June 16-27, 2025. Finalists from Round One move on to Final Round Judging from July 14-25, 2025. The Gold-winning cases are then judged by a special jury to determine the most effective work of the year—the Grand Effie.
Finalists will be announced during the week of September 29th, 2025. Bronze and Silver winners will be announced in the following weeks leading up to the Canadian Marketing Effectiveness Summit on October 22nd, where the Gold, Grand Effie, Agency of the Year, and Marketer of the Year winners will be announced live on stage.
Learn more about the Effie Awards Canada judging process and how to become a judge:
CMES 2025 is going to The Gathering from October 22-25 in Banff, Alberta.
The 2025 Effie Awards Canada Call for Entries opened January 6, 2025 and is now closed.
All entry materials, categories, eligibility rules, resources, and link to the entry portal, are found on the dedicated Effie Awards Canada website:
Entry fees are locked in based on the date an entry is submitted. All materials required to complete an entry must be submitted by the indicated deadline in order to receive the associated rate.
Deadlines (and their associated fees) do not “close” until 9:00 AM ET on the morning following the date listed.
All marketing efforts that ran in Canada between September 1, 2023, and December 31, 2024, are eligible to enter the 2025 competition.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of mediums – any examples of work that demonstrate how you tackled your objectives. You must detail the “why” behind the strategy and provide proof that your work achieved significant results.
The work being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but the work entered must have run in the qualifying time from 9/1/2023 – 12/31/2024.
Results prior to the eligibility time period that help provide context for judges to assess the significance of results achieved within the eligibility time period are fine to submit. Results that fall after the end of the eligibility period that are directly tied to the work that ran in the eligibility timing are also fine to submit. No work after the cut-off to the eligibility period can be submitted. All results must be isolated to Canada.
For reference, review the full Eligibility rules in the 2025 Entry Kit.
Subscribe to our email list to receive the latest Effie news and updates
Got a question about this year’s program? Reach out to us at effie@theica.ca
